Medical marketing software and services compared, side by side

How we compare: sources, dates, no ratings

Three rules apply to every comparison in this section:

1. The company's own words. Features, pricing, contract terms and HIPAA statements come from each company's own website, help center, terms of service or press releases. We don't use review sites, software directories or forum posts.
2. Dated, and honest about gaps. Every page says when we checked. Where a company doesn't publish something, we say "not published." Where its site wouldn't load for our verification, we say that too, rather than fill the gap from secondhand sources. Prices and terms change, so confirm anything important before you sign.
3. No ratings, no results claims. We don't score vendors, quote reviews, or repeat customer counts and case-study results, which we can't verify.

These are the searches practices run when weighing vendors:

Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026.

Medfy publishes these pages, and Medfy is one of the options. We include it on the same terms: only facts from its own published plans, plus a plain section on where it isn't the right fit.

Four models: marketplace, website platform, agency, AI platform

The companies people compare aren't all the same kind of thing. Comparing a booking marketplace with an agency on price alone misses most of the difference. Start by deciding which model fits your practice.

Marketplace. Reach without marketing work. You pay per booking and don't build an asset of your own.

Website platform or suite. A vendor builds and hosts your site and often adds SEO, ads and reviews. Some, like Tebra, tie marketing to an EHR and billing system.

Agency. People who plan and run campaigns, including creative and video. Pricing is set per proposal.

AI platform. Software that does recurring marketing work, such as articles, technical fixes and ad optimization, and asks you to approve changes.

Zocdoc for providers: costs and alternatives

Zocdoc says any provider can join its network for free and pays a one-time booking fee only when Zocdoc helps a patient discover and book with them; existing patients and patients searching for a provider by name carry no fee (Zocdoc release, September 22, 2026 (opens in a new tab)). Fee amounts weren't in the releases we read, and Zocdoc's provider pages didn't load for our check.

• Zocdoc for providers: how the booking-fee model works, the break-even math against owned channels, the contract and data questions to ask, and when Zocdoc is the better fit.
• Zocdoc alternatives: other directories, Google Business Profile booking links, scheduling tools on your own site, and paid search, in one table of cost model, ownership and data.

Last verified October 2026.

Practice website platforms: PatientPop, ProSites, DoctorLogic, Brighter Vision

These vendors build and run practice websites, and most add SEO, ads or reviews. They differ most on pricing transparency and exit terms.

One line on each comparison:

• PatientPop (Tebra) alternatives: PatientPop became part of Tebra (its patientpop.com site now redirects (opens in a new tab)); what Tebra's marketing includes, its published contract terms, and when one vendor for EHR, billing and marketing is the better fit.
• ProSites alternatives: ProSites' four dental plans and front-desk products as published, what it doesn't publish, and how to switch providers without losing search history.
• DoctorLogic alternatives: what Yapi + DoctorLogic lists among its services (opens in a new tab), how its paid-search billing works, and who it suits, including dental and aesthetic practices.
• Brighter Vision alternatives: Brighter Vision's published plans beside Squarespace and Wix for therapists, with contact-form privacy and ethics rules on testimonials.

Agencies: Scorpion and similar full-service firms

Full-service agencies plan and run everything for you. Scorpion lists Medical and Hospital & Healthcare Systems among the industries it serves, and its medical page (opens in a new tab) describes websites, SEO, paid ads, reviews, AI chat and lead tracking. Its healthcare FAQ (opens in a new tab) says it typically requires a 12-month contract for its marketing technology and certain services such as SEO, while advertising is typically month-to-month. It says you own your website after the contract term, but not its proprietary platform. Last verified October 2026.

• Scorpion alternatives: Scorpion's published contract and ownership answers, when a full-service agency is the better fit, and the questions to ask any agency.

For how agencies work in general, see our guide to healthcare marketing agencies, and to weigh hiring instead, agency vs in-house marketing.

Questions to ask any vendor: contracts, ownership, BAA

The same questions work for a marketplace, a website platform, an agency or Medfy. Ask for written answers.

Contract

• What's the total monthly cost, including setup and anything billed annually?
• How long is the term, does it renew automatically, and how much notice ends it?
• Is there an early-termination fee or a no-refund clause?

Ownership

• Is the practice the registrant of the domain from day one?
• Do we own the design, the written content and the photos, or are some licensed only while we're a customer?
• What exactly do we receive when we leave, in what format, and at what cost?
• Are the Google Analytics, Google Ads and Meta accounts in the practice's name?
• Is ad spend billed by Google and Meta directly to us, or through the vendor, and is it marked up?

Patient data and the BAA

• Will any form, chat, booking tool or inbox collect patient information? If so, will the vendor sign a Business Associate Agreement (BAA) first?
• Under HIPAA, the BAA must set out (opens in a new tab) permitted uses, safeguards, breach reporting, and return or destruction of patient information at the end. Ask to see it, not just to be told one exists.

This is general information, not legal advice. Confirm how it applies to your practice with a qualified advisor.

Where Medfy fits, and where it doesn't

Medfy is AI marketing for independent medical practices in the US and Canada, built HIPAA-compliant by design.

The base plan is $349/month and includes:

• your website rebuilt and hosted on your own domain, with a page per service, structured data and HIPAA-compliant forms;
• automated SEO: researched articles every week, local pages and technical fixes;
• AI visibility tracking across ChatGPT, Google Gemini, Claude, Perplexity and Google AI Overviews;
• first-party analytics for calls, forms, bookings, directions and visits from AI assistants;
• Google reporting: Search Console, Google Analytics and Business Profile in one view;
• an AI CMO dashboard with leads by source and a weekly brief;
• a patient CRM and inbox.

Add-ons: Google Ads management, $199/month; Meta ads and AI creatives, $199/month; HIPAA AI chat widget, $49/month. Ad spend is paid directly to Google and Meta, never marked up. Medfy is billed monthly and you can cancel anytime. Medfy signs a BAA with each practice before any patient data flows. Full details are on Medfy pricing.

When Medfy isn't the right fit

• You want a booking marketplace. Medfy doesn't list you in a directory or send bookings; Zocdoc and similar marketplaces do.
• You need video and creative production. Medfy makes static ads from your website; it doesn't film or produce video. A full-service agency fits better.
• You run many locations. Medfy doesn't offer multi-location features.
• You want everything from your EHR vendor. Medfy doesn't provide EHR, billing or scheduling software.
• You need organic social posting, review requests, or email and SMS campaigns. Medfy doesn't do these.

To see how your practice looks today across website, SEO, Google listing, AI visibility, social and ads, start with a free marketing audit. It reads public information only.

Frequently asked questions

What's the difference between Zocdoc and a practice website?

Zocdoc is a booking marketplace: patients find you on Zocdoc or its partners and book, and you pay a one-time fee for each new patient it helps you find, per Zocdoc's September 2026 announcement. Your website is an asset on your own domain. It brings patients who search for you or your services, with no per-booking fee, but it needs content and upkeep to rank.

Is an agency or a platform better for a small practice?

It depends on what you need done. An agency suits practices that want people to run everything, including video, creative and multi-location campaigns, and that accept proposal-based pricing and often a term contract. A platform suits practices that want published prices, control and approvals, and have time to review and approve suggestions. Many small practices start with software and hire specialists for one-off projects.

Do I own my website and domain if I leave a vendor?

Only as far as your contract says. Terms differ: Tebra will take reasonable measures to assign a domain it registered and lets you export the site's text and structure; Scorpion says you own the site after the contract term but not its proprietary CMS; Brighter Vision says you fully own your domain. Check the domain's registrant record and get exit terms in writing.

Which marketing vendors sign a BAA?

Among the companies we compared, Tebra's security page refers to its business associate agreement, Brighter Vision's HIPAA option comes with a BAA signed with Hushmail, Squarespace signs one only for Acuity Scheduling on certain plans, and Wix offers one on eligible plans. DoctorLogic's, Scorpion's and ProSites' public pages don't mention a BAA, and we couldn't confirm Zocdoc's. Medfy signs one with every practice.

How do I compare marketing vendors fairly?

Ask every vendor the same written questions: total monthly cost including setup, contract term and renewal, who owns the domain, site and ad accounts, whether ad spend is billed directly by Google and Meta, and whether they sign a BAA. Rely on each company's own published pages or written proposal, note the date you checked, and set aside claims you can't verify.