Guides
Healthcare marketing guides
How to get found, chosen and booked — and how to stay within HIPAA and the ad platforms' health rules while you do it. Written for practice owners and managers, sourced to the rules themselves.
Strategy, costs and agencies
- Healthcare marketing agenciesHow to choose a healthcare marketing agency: what agencies do, how they charge, contract terms that protect you, the BAA question and when a platform fits.7 pages
- Marketing costs for practicesHow to set a marketing budget for a small medical practice: percent-of-revenue rules, cost by channel and real Google Ads click prices by specialty.8 pages
- Healthcare marketingHealthcare marketing for independent practices: how patients find you, which channels to fund first, what it costs and the HIPAA rules. Free audit included.6 pages
- Patient acquisitionPatient acquisition strategies for independent practices: map the patient journey, fix the leaks, choose channels by intent and track cost per new patient.6 pages
- Measuring marketingHow to measure marketing ROI in a medical practice: the formula, tracking calls, forms and bookings by channel, attribution choices and a simple dashboard.9 pages
- Starting a practiceHow to start a private practice: the setup steps (licensing, NPI, credentialing, location, HIPAA) at a glance, then a detailed marketing launch plan.7 pages
- Healthcare marketing calendarHealth awareness months and national health observances by month, with campaign ideas for medical practices and a marketing calendar template you can copy.9 pages
Websites
- Medical website designMedical website design for independent practices: the pages patients look for, speed on phones, HIPAA-safe forms and what it costs. Free audit included.8 pages
- Website performanceWebsite speed optimization for medical practices: test on a phone, fix what slows practice sites, read Core Web Vitals and check accessibility.7 pages
HIPAA and patient privacy
- Business associate agreementsWhat a HIPAA business associate agreement (BAA) is, which practice vendors need one — hosting, forms, CRM, marketing — and what it must include.5 pages
- HIPAA and AINo AI tool is HIPAA compliant on its own. The BAA, data-use and setup checks for ChatGPT, Claude, Gemini, Copilot, Otter and website chatbots in a practice.8 pages
- HIPAA-compliant formsHIPAA compliant forms end to end: encryption, storage, email notifications, tracking scripts on form pages, BAAs and how to judge a form builder.7 pages
- HIPAA marketing rulesHIPAA marketing rules in plain English: what counts as marketing, when you need patient authorization, and how ads, reviews and websites stay compliant.7 pages
- Patient CRMHealthcare CRM for independent practices: CRM vs EHR, the features a small practice needs, HIPAA requirements and tracking which marketing brings patients.4 pages
- HIPAA-compliant websitesWhat a HIPAA compliant website requires: where patient data enters (forms, chat, tracking, email), hosting and BAAs, security basics and how Medfy handles it.3 pages
- HIPAA basics for marketingWhat counts as protected health information (PHI), with examples from websites, forms, ads and reviews, plus the HIPAA basics every practice team should know.15 pages
- HIPAA and marketing softwareHow to check whether HubSpot, GoHighLevel, Calendly, Canva, Zapier, Grammarly, Hotjar or Google Workspace is safe for patient data — starting with the BAA.21 pages
- Patient intake formsFree patient intake form templates by practice type, the sections every form needs, HIPAA rules for collecting intake data and how to move intake online safely.6 pages
- HIPAA and website buildersIs there a HIPAA compliant website builder? What Squarespace, Wix, WordPress, GoDaddy and Webflow offer, the two questions to ask and when to move.6 pages
- HIPAA and everyday toolsIs email HIPAA compliant? How practices can email, video-call, message and share files with patients and staff safely: BAAs, encryption, consent, tool checks.17 pages
Advertising
- Google Ads for medical practicesMedical PPC explained for independent practices: real cost per click by specialty, healthcare ad policies, tracking without patient data and what to automate.11 pages
- Facebook & Instagram adsFacebook and Instagram ads for medical practices: Meta's health ad rules, targeting limits, creative for elective care, and what to measure. Free audit.7 pages
- Healthcare advertisingHealthcare advertising for independent practices: which channel reaches which patient search, real click prices by specialty, and the rules to check first.4 pages
- Healthcare advertising rulesMedical advertising regulations in one place: Google and Meta health policies, LegitScript, FTC rules on claims, testimonials and reviews, and board rules.9 pages
AI search and AI marketing
- AI visibilityAI visibility for practices: how ChatGPT, Gemini, Claude, Perplexity and AI Overviews choose which practices to name, and how to check what they say each week.8 pages
- AI marketing for practicesAI in healthcare marketing without the hype: where AI helps practices today (content, ads, reporting, chat), where a human must approve, and the HIPAA lines.7 pages
- Google AI OverviewsHow Google AI Overviews answer health and local searches, which sources they link, what they do to clicks, and how a practice can track whether it appears.4 pages
- AI search trackingCompare AI visibility tools for a practice: which assistants they check, how prompts and locations are chosen, what the metrics mean and what they cost.5 pages
Google listing, reviews and listings
- Google Business ProfileGoogle Business Profile for doctors and practices: practitioner listings, categories, verification, suspensions, posts and Maps ranking, plus a free audit.11 pages
- Online reviews & reputationReputation management for doctors without the agency upsell: getting more Google reviews, HIPAA-safe replies, what Google removes, fake reviews and FTC limits.9 pages
- Online listingsWhich online listings matter for a practice beyond Google (Bing, Apple, Yelp, Healthgrades, WebMD, NPI) and how to keep name, address and phone consistent.7 pages
Canada
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