Websites for psychiatrists and psychologists have a harder job than most practice sites, because two very different readers arrive. A parent wondering whether their child needs an ADHD evaluation wants to know if you see 9-year-olds, take their insurance and how long the wait is. A pediatrician's office manager wants your fax number and what to send. Most builder roundups only think about the first reader. This page specifies pages for both, plus forms that collect only what they should and trust signals that stay within the ethics codes. For the rest of the marketing picture, see our guide to psychiatry and psychology marketing.
Two audiences: patients and referring clinicians
Practice owners search for this topic in modest numbers: "websites for psychologists" draws about 720 US searches a month, "websites for psychiatrists" about 140 (average click $16.78) and "website design for psychologists" about 50 (Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026). "Psychology website" also draws about 720, but many of those people want psychology information sites, so treat it as a side target.
What each reader needs to find within a minute:
| Reader | Questions the site must answer |
|---|---|
| Prospective patient or parent | Do you treat this concern and this age? Do you take my insurance, or what does it cost? Telehealth in my state? How long until a first appointment? |
| Referring clinician or staff | How do I send a referral? What records do you need? How fast will you respond? Will you send a note back? |
| Both | Who are the clinicians, and can I verify their credentials? |
What good looks like: each question above has a clear answer within one click of the home page, written in plain language, with dates on anything that changes, such as wait times.
Pages a psychiatry or psychology site needs
Start from the general list of pages every practice site needs, then add the pages specific to this field:
- Medication management: who it's for, how visits work, follow-up frequency, and in-person versus video.
- Evaluations and psychological testing: separate pages for ADHD, autism and learning evaluations, because parents search for each by name.
- Therapy: approaches offered, ages, and whether therapy is available alongside medication.
- TMS, if offered, with the cleared indication and how prior authorization works.
- Telehealth states: licensure follows the patient's location. The Medical Board of California, for instance, requires a California license to treat patients located in California (opens in a new tab). List the states each clinician covers.
- Insurance and self-pay fees: in-network plans by name, out-of-network process, and self-pay prices for evaluations and follow-ups.
- New-patient process: request, intake paperwork, first visit, and current intake timing.
- Referral page: covered in the next section.
- Crisis note: a short, visible statement that you aren't an emergency service, pointing to the 988 Suicide & Crisis Lifeline (opens in a new tab) (call, text or chat 988) and 911.
If your practice is mostly talk therapy, our guide to websites for therapists covers fit, fees and directory profiles in more depth.
A referral page that makes sending patients easy
Referrals are the most valuable traffic a specialty mental health site gets, and most sites hide the instructions. A good referral page has:
- What you accept: services, conditions, ages, insurance and telehealth states.
- How to send: fax number, e-referral address or portal, and a downloadable referral form.
- What to include: reason for referral, relevant history, current medications, recent labs or prior testing, and insurance details.
- Your response commitment: for example, "We confirm every referral within two business days."
- Current intake timing, dated.
- What the referrer gets back: a note after the first visit, with the patient's permission.
- A direct contact for clinician questions.
Write it for an office manager in a hurry. Every point the page answers is one fewer phone call for your front desk. For the outreach side, see our guide to growing a psychiatry practice.
Testing and evaluation pages: waitlists, what to bring and costs
Testing pages carry more weight than any other page on a psychology site, because families arrive anxious and uncertain. Each evaluation page should cover:
- Who it's for: ages and the questions the evaluation answers.
- What happens: number of appointments, approximate length, who attends, and when the feedback session and written report come.
- What to bring: prior evaluations, school records or report cards, teacher questionnaires, and a list of current medications.
- Cost: the self-pay fee, and how insurance usually applies, including that coverage for some evaluations varies by plan. Tell families to call their insurer with the codes you provide.
- Current wait, as a dated range you update monthly.
- What to do while waiting: gather records, complete intake forms, and contact the child's doctor or school if concerns grow.
Posting the wait feels risky, but it filters out families who need faster help and answers a question families would otherwise have to call about.
Illustrative example (fictional practice): "Updated October 1: new autism evaluations for ages 3–17 are currently scheduling about four months out. Adult ADHD evaluations are scheduling about six weeks out."
Forms that don't collect more than they should
HIPAA's minimum necessary standard asks covered entities to make reasonable efforts to limit protected health information "to the minimum necessary (opens in a new tab) to accomplish the intended purpose." For a public contact or appointment-request form, that purpose is getting back to the person.
Collect:
- Name and preferred contact method
- The service they're asking about (medication management, ADHD evaluation, therapy)
- Patient age range, for evaluations
- Insurance plan, or self-pay
- The state they'll be in during visits
Leave off the public form:
- Diagnosis, symptoms or "reason for visit" free-text boxes
- Medication names
- Psychiatric history, substance use or safety questions
Those belong in your intake process, after someone from your team has replied. Make sure the form submits to a system covered by a business associate agreement, and that no ad pixel or session recorder runs on the form page. Our guide to HIPAA-compliant forms covers the technical setup.
Credentials and trust signals without testimonials
Psychologists can't lean on testimonials the way a dental or cosmetic practice can. Standard 5.05 of the APA Ethics Code (opens in a new tab) says psychologists "do not solicit testimonials from current therapy clients/patients or other persons who because of their particular circumstances are vulnerable to undue influence." Psychiatrists face similar limits under their own ethics principles. HIPAA separately requires a signed authorization (opens in a new tab) before patient information is used in marketing.
Trust signals that work instead, each one checkable:
| Signal | How a visitor can verify it |
|---|---|
| Psychiatry board certification | The American Board of Psychiatry and Neurology's verifyCERT tool, linked from abpn.org (opens in a new tab) |
| Psychology specialty board certification | The American Board of Professional Psychology's Verify Specialist directory at abpp.org (opens in a new tab) |
| State licensure | Each state board's license lookup; list license type and number |
| Hospital or academic affiliations | The institution's own directory |
| Training and fellowship | Program names, stated accurately |
Add clinician bios that explain who each person works best with, photos of the real team and office, and clear statements of fees and policies. Specific, verifiable information does more for trust than any quote.
How Medfy rebuilds a psychiatry or psychology site
Medfy rebuilds your current website and hosts it on your own domain. Rebuilt sites are fast, with a page per service (medication management, each evaluation type, TMS), structured data, and HIPAA-compliant forms. Form submissions are stored in separate, encrypted HIPAA databases in the US or Canada, and Medfy signs a business associate agreement with your practice before any patient data flows. The base plan is $349/month and includes 500 AI credits a month for website edits asked for in plain English, such as updating the posted wait time. See pricing for the full plan.
Before paying, you can see a free preview of your rebuilt website.
How to judge any website option
Whether you choose Medfy, a designer or a template, check:
- Can a referring office find your fax or e-referral details in one click?
- Does every service, including each evaluation type, have its own page?
- Are insurance, fees and intake timing stated and dated?
- Does the form collect only contact and routing details, and will the vendor sign a BAA?
- Are ad pixels kept off form and portal pages?
- Can you update the wait time yourself in minutes?
Cost drivers: the number of service and evaluation pages, whether forms need a HIPAA-covered backend, copywriting, and who handles ongoing edits.
Red flags: a vendor who offers "patient testimonial" widgets for a psychology practice, puts tracking scripts on forms, won't sign a BAA, or keeps ownership of your domain. Our guide to medical website design compares the options in more depth.
To see how your current site and listings perform, start with a free audit of your site and listings, then request the preview.
Frequently asked questions
What should a psychiatrist's website include?
At minimum: a page for each service, such as medication management and psychiatric evaluation; the conditions and ages you treat; insurance plans and self-pay fees; the new-patient process with current intake timing; the states where you offer telehealth; a referral page for clinicians; verifiable credentials; and a visible note that you are not an emergency service, with 988 and 911. Keep the contact form short and free of diagnosis fields.
Should a psychology practice post its testing waitlist online?
Yes, as a range you keep current, such as 'new evaluations are currently scheduling about three to four months out.' A posted wait filters out families who need answers sooner, cuts repeat phone calls and helps referring pediatricians and schools set expectations. Date the statement, update it monthly, and pair it with what families can do while waiting, such as gathering school records and completing intake paperwork.
Can psychologists put patient reviews on their website?
Be careful. The APA Ethics Code bars soliciting testimonials from current clients or anyone vulnerable to undue influence, which covers most therapy and many testing clients. Featuring a review on your site also confirms the person was a patient, and HIPAA requires a signed authorization before you use patient information in marketing. Verifiable credentials and clear process information build more trust than quotes.