This medical website content checklist is the page-by-page reference: what each page must answer, why service pages matter, and the notices a covered practice has to post. Measured demand for the phrase itself is tiny, about 10 searches a month in the US and 10 in Canada. The demand for what goes on these pages is not, as the service searches below show. Use this checklist when briefing a designer, auditing your current site or planning a rebuild.
Make it a worksheet: copy every group below into a spreadsheet with a column to mark each page as done, missing or out of date.
The pages every medical practice website needs
- Home page. Who you are, the services patients book most, where you are and how to reach you.
- One page per service. Not one "Services" page listing them all.
- One page per provider. Credentials, focus areas and a real photo.
- Insurance and payment. Plans accepted, self-pay options and financing if you offer it.
- New patients. What to bring, forms, what the first visit is like.
- One page per location. Address, hours, parking, transit and a map.
- Contact or appointment request. Phone number as a tap-to-call link, plus a form covered by a Business Associate Agreement (BAA).
- Required notices. Notice of Privacy Practices and, where Section 1557 applies, nondiscrimination and language assistance notices.
- About the practice. History, approach and memberships patients will recognize.
One page per service: what each must answer
Patients search for services and problems, not practice names:
| Search (US, monthly) | Volume |
|---|---|
| dental implants cost | 135,000 |
| dental implants near me | 90,500 |
| physical therapy for back pain | 40,500 |
| braces near me | 40,500 |
Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026.
None of those searches includes a practice name. A practice with one page per service has a page that can match each of them. Every service page should answer:
- What it is, in plain words, in the first paragraph.
- Who it's for, and who should see someone else.
- Cost or coverage: a price range, "covered by most plans", or how to get an estimate.
- What to expect: number of visits, time per visit, recovery if any.
- Who performs it, linked to that provider's page.
- How to book: a tap-to-call number and a request button near the top.
- Common questions your front desk hears about this service.
Specialty sites add their own pages; our guide to dental website design covers implants, orthodontics and insurance maximums, for example.
Provider pages patients actually read
Patients often choose the person before the practice.
- Full name, credentials and specialty, written the way patients say them.
- A recent, real photo. No stock images.
- Training, board certification and memberships in a short list.
- Services this provider offers, linked to those service pages.
- Languages spoken and locations where they see patients.
- Whether they're accepting new patients.
Insurance, pricing and new-patient information
- A plain list of insurance plans you're in-network with, updated when contracts change.
- What out-of-network patients can expect, and whether you file claims for them.
- Self-pay prices or ranges where you can share them.
- Financing or payment plans, if offered.
- First-visit checklist: ID, insurance card, medication list, arrival time.
- New-patient forms, as a covered online form or an accessible document.
Location, hours and contact details that match Google
Your name, address, phone number and hours (often called NAP) must read exactly the same on your website and your Google Business Profile. Google's guidelines for representing your business (opens in a new tab) ask for your real-world business name, a precise address, a local phone number under your control, and your regular customer-facing hours.
- Same practice name everywhere, with no extra keywords.
- Same address format, including suite number.
- Same main phone number on the site and the listing.
- Same hours, including holiday changes, updated in both places.
- Same service names on your site and your listing. Our guide to services on your Google listing shows where to add them.
Required notices: privacy, nondiscrimination and accessibility
Checked against the regulation text on October 22, 2026.
- Notice of Privacy Practices (HIPAA). A covered entity whose website gives information about its services must post its notice prominently on the site and make it available electronically through it, under 45 CFR 164.520(c)(3)(i) (opens in a new tab). A footer link on every page labeled "Notice of Privacy Practices" is the usual approach.
- Notice of nondiscrimination (Section 1557). If your practice receives federal financial assistance, the notice must appear "at a conspicuous location" on your website, under 45 CFR 92.10 (opens in a new tab). It covers nondiscrimination, free language help and auxiliary aids, how to get them, and how to file a complaint. HHS's 2024 rule (opens in a new tab) treats Medicare Part B payments as federal financial assistance, which brings many physician practices in.
- Language assistance taglines (Section 1557). A notice that free language assistance and auxiliary aids are available, in English and at least the 15 languages most commonly spoken by people with limited English proficiency in your state, also posted on the website, under 45 CFR 92.11 (opens in a new tab).
- How to request accessibility help. Tell visitors how to ask for auxiliary aids, alternate formats or another way to complete a form.
A federal court vacated parts of the 2024 Section 1557 rule related to gender identity in October 2025, including one clause of the notice provision. HHS's June 2026 notice (opens in a new tab) says the rest of the rule remains in force. Our page on Section 1557 and your website covers who's covered, the dates and the litigation.
This is general information, not legal advice. Confirm how it applies to your practice with a qualified advisor.
Pages that help AI assistants describe your practice
Some patients now ask ChatGPT, Gemini and other assistants which practice to see. Google says there are no special files or schema.org markup required (opens in a new tab) to appear in its AI features; normal SEO practices apply, including text-based content and structured data that matches the visible page. That points to the same pages above, written clearly:
- Service pages that state facts plainly: what you offer, where, for whom.
- Provider pages with credentials in text, not only in images.
- An about page with the practice's specialties, locations and years in practice.
- Short FAQ sections answering real patient questions on each service page.
- Structured data that matches each page. See schema markup for practices.
Medfy sites are built this way: a page per service, with structured data on each. Planning a rebuild? Work through our redesign checklist and the medical website design guide. Or check your site with a free audit to see which of these pages search engines and AI assistants can find today.
Frequently asked questions
What pages should a medical practice website have?
A home page, one page per service, a page per provider, insurance and payment information, a page per location with hours, a new-patient page, a contact or appointment request page, and the required notices: your Notice of Privacy Practices and, if Section 1557 applies to you, the nondiscrimination and language assistance notices. Add a FAQ section on service pages for the questions your front desk hears every day.
Do I have to post my Notice of Privacy Practices on my website?
If you are a HIPAA covered entity and your website gives information about your services, yes. Under 45 CFR 164.520(c)(3)(i), you must post the notice prominently on the site and make it available electronically through it. In practice that means a clearly labeled link, usually in the footer of every page, to the full current notice, not a summary.
Should every service have its own page?
Yes. Patients search for specific services and problems, such as dental implant costs or physical therapy for back pain, and one combined services page can't answer all of those searches well. A page per service lets you explain what it is, who it helps, what it costs or how coverage works, and how to book, and gives search engines a clear match for each search.
How much content does a medical website need?
There is no magic word count. Each page needs enough to answer the questions a patient has before calling: what the service is, who it suits, cost or insurance, what to expect and how to book. A thin page that says only 'we offer Invisalign' answers none of them. Write for the front-desk questions you hear most, then keep pages current.