Audiology website design used to be simple: a services list, a phone number and a photo of a smiling couple. Over-the-counter (OTC) hearing aids changed what visitors need. People now arrive having seen devices at a fraction of prescription prices, wondering what a hearing test adds, whether you'll help with a device they bought elsewhere, and what they'll actually pay. Only about 30 people a month search "audiology website design" (Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026), but thousands search the questions your site should answer. This guide sets out the page plan and how to judge any website option. For the full marketing strategy, see our guide to audiology marketing.
Questions patients bring in the OTC era
Patient searches show what people want to know before they call:
| Search (US, monthly) | Volume | What the visitor needs |
|---|---|---|
| hearing aids cost | 14,800 | Prices, and what's included |
| hearing test near me | 12,100 | What the test involves, how long, cost, how to book |
| otc hearing aids | 12,100 | Whether OTC suits them, and what you offer instead or alongside |
| hearing aid repair near me | 5,400 | Whether you fix their brand, turnaround, cost |
Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026.
Behind those searches sit questions most audiology sites leave unanswered:
- What happens in a hearing test, and do I need one before buying OTC?
- What's included in your hearing aid price?
- Will you help with hearing aids I bought online or at a store?
- Do you repair aids you didn't sell?
- Does Medicare cover any of this?
- Can my daughter come to the appointment?
What good looks like: each of those questions has a clear, honest answer within one click of the home page.
Page plan: tests, fittings, tinnitus, repairs and cochlear implants
Start with the general list of pages every practice site needs, then build one page per audiology service:
- Hearing tests. What the evaluation involves, how long it takes, who performs it, what you'll learn, cost and booking.
- Hearing aid fittings. Styles and technology levels in plain language, the fitting and follow-up process, and the trial period. NIDCD notes that most manufacturers offer a 30- to 60-day trial (opens in a new tab).
- OTC hearing aid support. Who OTC devices are for, using FDA's description: adults 18 and older with "perceived mild to moderate hearing loss" (FDA (opens in a new tab)). Then explain what you offer: a baseline test, setup help or a second opinion. The American Academy of Audiology advises consumers (opens in a new tab) to get a hearing test from an audiologist before buying OTC.
- Repairs and cleaning. Brands you service, turnaround time, loaner policy and pricing.
- Tinnitus. NIDCD describes tinnitus (opens in a new tab) as hearing a sound with no outside source and says there is currently no cure, but there are ways to reduce symptoms, including hearing aids for people who also have hearing loss and sound therapy. Describe your evaluation and options without promising relief.
- Cochlear implants. "Cochlear implant" draws about 90,500 searches a month, mostly informational. If you evaluate candidates or refer them, a page explaining your role captures the share that is local.
- Insurance and Medicare. Quote Medicare: Original Medicare "doesn't cover hearing aids or exams for fitting hearing aids," (opens in a new tab) while Part B covers diagnostic hearing exams (opens in a new tab) when ordered, plus one audiologist visit every 12 months without an order for non-acute hearing conditions.
- Clinician bios with degrees, licenses and what each person focuses on.
Illustrative example (fictional practice, opening of an OTC support page): "Bought hearing aids online or at a store? You're welcome here. We can test your hearing so you know whether an OTC device suits your level of loss, help you set it up and adjust it, and tell you plainly if a prescription device would serve you better. A support visit is $95 and doesn't require buying anything from us."
Medical explanations should come from NIDCD, MedlinePlus (opens in a new tab) and the patient pages of ASHA and the American Academy of Audiology, and should never promise more than a hearing aid can do. NIDCD says plainly that "a hearing aid will not restore your normal hearing."
Pricing and bundling: how much to publish
With 14,800 monthly searches for "hearing aids cost," silence on price sends visitors elsewhere. You don't have to publish every number, but you should publish enough to compare:
| Approach | What to publish | Works when |
|---|---|---|
| Bundled | A price range by technology level, and a list of what's included and for how long | Most patients want one price and ongoing care |
| Itemized | Device price plus separate prices for evaluation, fitting and follow-up | You serve many OTC users and price-shoppers |
| Both | Bundled packages with an itemized option | You want to serve both groups |
Always state per ear or per pair, warranty length, trial terms and any non-refundable fees. Put a date on the pricing page and review it when manufacturers change prices, so a visitor never finds a number you no longer honor. If a payer or benefit program sets the patient's price, say so and invite them to call with their plan details.
Pages for adult children researching for a parent
Adult children often start the search. Give them a page of their own:
- Signs worth noticing, written respectfully.
- How to raise the subject without a fight.
- What the first appointment involves, and that they're welcome to attend.
- How to book on a parent's behalf.
- Costs, Medicare basics and what happens after a fitting.
Keep it informational. This page earns trust because it isn't a sales pitch. Our guide to turning inquiries into fittings covers what happens after that first call.
Readable design for older visitors
Many of your visitors are older adults, some with low vision as well as hearing loss. Practical rules:
- Large body text and generous line spacing.
- Strong contrast. The W3C's WCAG (opens in a new tab) guidelines, now at version 2.2, set a minimum contrast ratio (opens in a new tab) of 4.5:1 for normal text and 3:1 for large text at Level AA. Use them as a reference when choosing colors.
- A visible phone number on every page, and a text alternative for anyone who can't hear well on the phone, such as a short request form.
- Captions on every video.
- Plain buttons and short forms.
- No autoplay audio.
Forms
Keep the booking form to name, contact preference, the service and preferred times. Leave hearing history and health questions for intake. The form should submit to a HIPAA-compliant system covered by a business associate agreement, with no ad pixels on the page.
How Medfy rebuilds an audiology website
Medfy rebuilds your current site and hosts it on your own domain. Rebuilt sites are fast, with a page per service (hearing tests, fittings, OTC support, repairs, tinnitus), structured data and HIPAA-compliant forms whose submissions are stored in separate, encrypted HIPAA databases. Medfy signs a business associate agreement with your practice. The base plan is $349/month and includes 500 AI credits a month for edits asked for in plain English, such as updating repair turnaround times. Medfy doesn't certify WCAG or ADA accessibility. See pricing for the full plan.
Before paying, you can see a free preview of your rebuilt website.
How to judge any website option
Whether you choose Medfy, a designer or a template:
- Does each service have its own page, including OTC support and repairs?
- Are prices or price ranges published, with what's included?
- Is Medicare described in Medicare's own terms?
- Is there a page for families?
- Is text large and high-contrast, with the phone number visible everywhere?
- Do forms submit to a HIPAA-compliant system, with no pixels on them?
Cost drivers: the number of service pages, copywriting, HIPAA-covered form handling, and who makes ongoing edits.
Red flags: template sites shared with hundreds of practices with the same copy, vendors who won't sign a BAA, stock photos in place of your team, and contracts where the vendor owns your domain. Our guide to medical website design compares the options, and audiology marketing ideas covers what to do once the site is live.
To see how your current site performs, start with a free audit of your current site, then request your preview.
Frequently asked questions
Should audiologists list hearing aid prices on their website?
Yes, in a form patients can compare. About 14,800 people a month search 'hearing aids cost', and many arrive having seen OTC prices. Publish price ranges by technology level, say whether prices are per ear or per pair, and list what's included: evaluation, fitting, follow-up visits, warranty and how long each lasts. If you bundle, offer an itemized option or explain why bundling suits your patients.
What pages should an audiology website have?
A page for each service: hearing tests, hearing aid fittings, OTC hearing aid support, repairs for any brand, tinnitus evaluation, and cochlear implant evaluation or referral if relevant. Add pricing and what's included, insurance and Medicare explained accurately, a page for families researching for a parent, clinician bios with credentials, and a short booking form. Each page should answer one question patients actually search for.
Should we mention OTC hearing aids on our website?
Yes. About 12,100 people a month search 'otc hearing aids', and many will buy one whether you mention it or not. A page that explains who OTC devices are for, according to FDA, what a hearing evaluation adds, and how you can help with an OTC device turns a competitor into a reason to visit. Stay factual and avoid disparaging OTC products or the people who choose them.