Websites for speech therapists have one job above all: help a worried parent decide, in a few minutes on a phone, that your practice treats their child's problem and that starting is possible. Referrers check the same site before sending a family. This guide is for private-practice speech-language pathologists (SLPs), mostly pediatric. It covers the pages that matter, the HIPAA and licensure details that trip practices up, and how a do-it-yourself builder compares with a managed, HIPAA-compliant site.
What parents need to see on a speech therapy website
A parent usually arrives with one specific worry: a two-year-old with few words, a kindergartner whose teacher can't understand her, a stutter that hasn't faded, a toddler who gags on new foods. They scan for five answers:
- Do you treat this? A page that names their concern in their words.
- How do we start? Referral or self-referral, intake call, evaluation.
- What will it cost? Insurance plans by name, Medicaid plans, private-pay rates.
- When can we start? The current wait, dated.
- Who will see my child, and where? Clinicians' credentials (CCC-SLP is ASHA's Certificate of Clinical Competence), clinic location, home or school visits, teletherapy.
Pediatricians, school SLPs and early intervention coordinators look for the same things plus a referral page with a fax number or form and a named contact.
The owner side of this search is small. "Websites for speech therapists" draws about 210 US searches a month at an average CPC of $7.02, and "speech therapy marketing" about 10 (Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026). Many of those searchers are comparing website builders, which is why the last sections of this page compare options. For the wider funnel, including referrals and ads, see our ABA, speech and OT marketing guide.
Service pages: early intervention, articulation, stuttering, feeding
MedlinePlus describes speech and communication disorders (opens in a new tab) as ranging from "mild sound errors" to severe loss of speech or comprehension. Parents don't search with that vocabulary, so give each need its own page, titled in their words.
| Page | Parent's words | What to cover |
|---|---|---|
| Late talkers and early intervention | "2 year old not talking" | Ages served, whether you're an early intervention provider, what a toddler session looks like, how parents take part |
| Speech sounds (articulation and phonology) | "can't say r," "hard to understand" | What an evaluation checks, home practice, school coordination |
| Stuttering | "my child stutters" | Ages and approaches you offer; MedlinePlus defines stuttering (opens in a new tab) as "interruptions in the flow of speech" |
| Feeding and swallowing | "picky eater," "gags on food" | Who's a fit, coordination with the pediatrician and OT, what a feeding session involves |
| Language (expressive and receptive) | "doesn't follow directions" | Language versus speech, in plain terms |
| AAC and autism support | "nonverbal," "speech device" | Devices and systems you use, family training, coordination with ABA or school teams |
Each page should answer the same set of questions: what parents usually notice, what your evaluation looks at, what sessions involve, how parents participate, who on your team does this work, and which plans cover it. Add a short "when to call us" section and link to the evaluation page.
Keep claims about progress modest. ASHA's Code of Ethics (opens in a new tab) (Principle I, Rule 13) allows a reasonable statement of prognosis but bars promising the results of any treatment "directly or by implication." Write "We set goals with you and review progress every few weeks," not "Talking in 3 months."
Evaluation, insurance and waitlist pages
These three pages convert interest into an inquiry. They're also the pages builder templates leave out.
Evaluation page. Lay out each step: inquiry, intake call, paperwork, the evaluation itself, the written results and the plan. Say how long each step takes at your practice and what parents should bring.
Insurance page. List commercial and Medicaid plans by name, state whether you're in or out of network, and publish private-pay rates for evaluations and sessions. Explain what a superbill is if you provide one. Mention that public programs exist too: for children under 3, the CDC tells parents they can contact their state's early intervention program and that "a doctor's referral is not necessary" (opens in a new tab); from age 3, a local public school can evaluate for preschool special education. Explaining how private therapy complements those services builds trust with families and school teams.
Waitlist page. Post the current wait for evaluations and for ongoing therapy, by location, with the date you updated it. Add a short waitlist form and tell parents what happens next.
Teletherapy pages and state licensure
Teletherapy widens your reach, but licensure sets its edges. ASHA's telepractice guidance (opens in a new tab) says clinicians must meet licensure requirements both in the state they practice from and in "the state where the client is located at the time of service," and that state statutes and regulations "take precedence over ASHA's practice guidance." The Code of Ethics (Principle I, Rule 14) allows telepractice but not clinical services "solely by written communication."
The Audiology and Speech-Language Pathology Interstate Compact (opens in a new tab) (ASLP-IC) is changing this. On October 22, 2026, its site said 37 jurisdictions had enacted compact legislation and listed the states issuing privileges to practice. Check its current status before adding a state to your page.
A teletherapy page should state:
- The states where your clinicians are licensed or hold a compact privilege, by name.
- Which ages and needs you treat by video, and when you'd recommend in-person sessions.
- What equipment and space a family needs.
- What a parent does during a session with a young child.
Photos of children and testimonials: consent and ASHA ethics
ASHA's code requires SLPs to "protect the confidentiality of information about persons served professionally" (Principle I, Rule 16), with disclosure only when legally authorized or required. Its advertising rule (Principle III, Rule 6) says public statements "shall not contain misrepresentations when advertising, announcing, or promoting their professional services." The 2023 code has no rule specific to testimonials, so those two rules govern them.
HIPAA adds a hard requirement. Using a client's photo, video, name or story in marketing needs a written authorization under 45 CFR 164.508(a)(3) (opens in a new tab). For a child, the parent or guardian usually signs as personal representative under 45 CFR 164.502(g)(3) (opens in a new tab).
A workable consent practice:
- Use a separate marketing authorization, not a line buried in intake paperwork.
- Say exactly where the content will appear and for how long.
- Let parents withdraw permission, and remove the content when they do.
- Keep testimonials about the experience (communication, scheduling, how the child felt) rather than results.
- Never reply to an online review in a way that confirms the reviewer is a client.
The simpler route is photos of your therapy rooms and materials, your consenting staff, or paid child models with a release.
DIY website builders vs a managed, HIPAA-compliant site
Many SLPs start on a builder. The website itself is rarely the problem; the inquiry form and where submissions go usually are. Here is what each vendor's own help page said on October 22, 2026:
| Option | Will it sign a BAA? | What that means for an SLP |
|---|---|---|
| Wix | Yes, on specific premium plans (opens in a new tab) after PHI protection is turned on | Only new Wix Forms are covered; some apps are hidden or non-compliant; some visitor analytics are lost |
| Squarespace | Only for Acuity Scheduling (opens in a new tab), on certain plans | Squarespace says its form block "can't be used" as part of a HIPAA-compliant solution; send inquiries to a compliant service |
| Managed HIPAA-compliant site | The vendor signs a BAA covering forms and stored submissions | You review content; the vendor handles hosting, forms and technical upkeep |
Our guides on is Wix HIPAA compliant and is Squarespace HIPAA compliant go deeper. Terms change, so confirm before you collect anything about a child.
Evaluation checklist
- The vendor signs a BAA covering forms and stored submissions.
- Every need you treat gets its own page.
- Insurance, private-pay rates and waits are easy to update yourself.
- No ad or analytics pixels on form pages.
- Pages load quickly on a phone.
- You own your domain and can export your content.
- Clinician credentials and teletherapy states are listed accurately.
What drives the cost
Price depends on the number of pages, custom design versus template, whether HIPAA-compliant forms need a higher plan or a separate tool, who writes the service pages, and who makes changes when waits or payers shift. A cheap template can become expensive once you add a compliant form service and pay someone for every edit. Our medical website design guide covers these trade-offs across specialties.
Red flags
- A vendor that says it is "certified" for HIPAA. No such certification exists.
- Contact forms that email full submissions to a personal inbox.
- Stock photos of children presented as clients.
- Copy promising results by a date.
- A contract that keeps your domain in the vendor's name.
Where Medfy fits for an SLP practice
Medfy rebuilds your website and hosts it on your own domain, with a page per service, structured data and HIPAA-compliant forms for parent inquiries and waitlist requests. Medfy signs a BAA with your practice before any patient data flows, and submissions are stored in separate, encrypted HIPAA databases in the US or Canada. You get 500 AI credits a month for edits asked for in plain English, such as "change the evaluation wait to three weeks."
You see a free preview of your rebuilt website before paying anything. The base plan is $349/month, billed monthly, cancel anytime; see Medfy pricing. Medfy doesn't provide scheduling software or intake packets; its analytics count clicks to the booking tool you already use.
Start with the free audit and site preview. If you also run occupational therapy, the OT websites guide covers those pages, and ABA advertising covers paid ads for autism services.
Frequently asked questions
What should a speech therapy website include?
Start with one page per need you treat, written in parents' words: late talking, speech sounds, stuttering, feeding and AAC. Then add the pages that remove reasons to hesitate: how an evaluation works, the plans you accept and your private-pay rates, the current wait, teletherapy states and clinician credentials. Finish with a HIPAA-compliant inquiry form and a referral page for pediatricians and schools.
Can I use Wix or Squarespace for a speech therapy practice?
For the site itself, yes, with care around patient information. Wix says it signs a BAA on specific premium plans once PHI protection is turned on, and only new Wix Forms are covered. Squarespace says its BAA covers only Acuity Scheduling and its form block can't be part of a HIPAA-compliant setup. Check each vendor's current terms before collecting anything about a child.
Do speech therapists need HIPAA-compliant website forms?
If the form can collect health information, yes. A parent writing that their three-year-old isn't talking yet, or naming a diagnosis, is sending protected health information to a covered practice. That form, and wherever submissions are stored, needs a vendor that signs a business associate agreement. Keep the form short, avoid open boxes inviting medical history, and keep ad pixels off the page.
Can I post photos of the children I treat?
Only with written authorization from a parent or guardian. Using a client's photo in marketing is a use of protected health information that HIPAA says needs a signed authorization, and ASHA's code requires you to protect the confidentiality of people you serve. Explain where the photo will appear, let parents withdraw it, and consider photos of your rooms, staff or paid child models instead.