If you searched "obgyn websites", you might be a patient looking for a practice's site or a practice deciding what its own should do. This page is for the practice. The phrase itself is small, about 50 US searches a month for "obgyn websites" and "ob gyn websites", 20 for "gynecologist websites" and 10 for "obgyn website design" (Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026). The stakes aren't small. An OB-GYN website has to answer a pregnant patient's hospital question, a teen's confidentiality question and a 50-year-old's menopause question, without leaking reproductive-health data to anyone.
What patients look for on an OB-GYN website
Patients arrive with one urgent question and leave if they can't find the answer in a few seconds on a phone. Rank your content by those questions:
| Patient question | Where to answer it |
|---|---|
| Are you taking new patients, and do you take my insurance? | Homepage, every clinician profile, an insurance page |
| Which hospital will I deliver at? | Homepage and a delivery-hospitals page |
| Who would actually deliver my baby? | On-call and care-team page |
| Do you offer this service (IUD, menopause care, fertility evaluation)? | One page per service |
| Who are the clinicians, and which one fits me? | Clinician profiles |
| Where are you, when are you open, and who answers after hours? | Locations page, footer, Google listing |
| How do I book or reach the portal? | A clear button in the header |
What good looks like: a new patient can find your insurance list, your delivering hospitals and a way to request an appointment within two taps from any page. For the general principles behind that, see our guide to medical website design.
Page plan: obstetrics, gynecology, fertility and menopause
Give each service its own page. A single "Services" page with 30 bullet points can't rank for "iud insertion near me" or answer the questions behind it. A typical plan:
| Section | Pages |
|---|---|
| Obstetrics | Prenatal care, first prenatal visit, ultrasound and testing, high-risk pregnancy (and when you refer), delivery hospitals, postpartum care, midwifery care |
| Gynecology | Well-woman visits and cervical screening, contraception (one page per method you offer), abnormal bleeding, pelvic pain and endometriosis, fibroids, PCOS, pelvic floor and bladder concerns, office procedures, surgery |
| Fertility | Fertility evaluation and your referral pathway, or full IVF and egg-freezing pages if you provide them |
| Menopause | Perimenopause and menopause care, with the clinicians who focus on it |
| Practical | New patients, insurance and billing, locations and hours, after-hours care, patient portal, teen visits and confidentiality |
Each service page should say what the service is, who it's for, what a visit involves at your practice, who provides it and how to book. Draft the clinical explanation from ACOG's patient FAQs and MedlinePlus (for example, its pages on prenatal care (opens in a new tab) and menopause (opens in a new tab)), then have one of your clinicians review and approve it. Leave out outcome promises and anything that reads like individual medical advice.
Delivery hospitals, on-call coverage and midwives
Expecting patients often look for this section first. A patient who can't tell where she'd deliver, or who would be there, calls the front desk or picks another practice.
Cover four things on one page:
- Each hospital where your clinicians deliver, with a link to that hospital's own maternity pages for tours, classes and facility details. Don't restate hospital details that can change; link to them.
- How call works. How many clinicians share call, whether patients meet each of them during prenatal care, and how midwives and physicians share deliveries.
- After hours. The number pregnant patients call at night, and when to go straight to labor and delivery or call 911.
- When you refer. For example, to maternal-fetal medicine for higher-risk pregnancies, and how care is coordinated.
Illustrative example (fictional practice): "Our five physicians and two certified nurse-midwives deliver at Riverside Medical Center and Lakeview Hospital. We share a call schedule, so the clinician on call that night will attend your birth. You'll meet each of us during your prenatal visits. In labor or worried after hours? Call our main number and press 1 to reach the on-call clinician. In an emergency, call 911."
Update this page the week anything changes. A stale hospital list is worse than none, because patients act on it.
Clinician profiles that help patients choose
Patients choose a person as much as a practice, and an OB-GYN relationship can last decades. Profiles do that choosing work when they include:
- Credentials and role, stated accurately: physician, certified nurse-midwife, nurse practitioner or physician assistant.
- Services each clinician provides, and which hospitals they deliver at, if they deliver.
- New-patient status, kept current, and the locations and days they see patients.
- Languages spoken and, where they choose to share it, a short note in their own words about how they practice.
- A real photo of the clinician. Never patients.
Skip patient testimonials unless the patient has signed a HIPAA authorization. Using patient information in marketing requires one under 45 CFR 164.508 (opens in a new tab), and a quote that mentions a birth or a diagnosis reveals reproductive-health information in public.
Private by design: forms, analytics and third-party scripts
Reproductive-health data usually leaks from an OB-GYN site through code the practice didn't write: an ad pixel, a session-replay tool, a chat widget or an analytics tag on the wrong page.
Where the rules stood on October 22, 2026
- HHS. HHS's Office for Civil Rights issued a bulletin in December 2022, revised March 18, 2024, warning that tracking technologies on health websites can disclose protected health information. A federal court in American Hospital Association v. Becerra (opens in a new tab) vacated one part on June 20, 2024 (an IP address plus a visit to a public page about a condition or provider), and said the rest of the bulletin stands. Forms, portals and appointment pages remain covered.
- Google Analytics. Google says it doesn't sign a BAA (opens in a new tab) for Google Analytics and that HIPAA-regulated entities shouldn't tag authenticated pages or pages tied to providing health care.
- States. Washington's My Health My Data Act (opens in a new tab) treats reproductive or sexual health information and certain precise location data as consumer health data, requiring consent to collect it and separate consent to share it. Its exemption covers HIPAA-protected information, not everything a practice's website collects.
Audit every third-party script on sensitive pages
Run this audit before launch and after every website change:
- List every script that loads on your site: analytics, ad pixels, tag managers, heatmaps and session replay, chat, scheduling widgets, embedded video and maps.
- Mark sensitive pages: forms, appointment requests, portal links, and pages about pregnancy, fertility, contraception, abortion, sexual health and menopause.
- For each script on a sensitive page, ask whether the vendor signs a BAA and what it collects. No BAA, no script.
- Check forms. Use HIPAA-compliant forms from a vendor that signs a BAA, and ask only what you need to schedule. An appointment request rarely needs pregnancy details.
- Recheck after edits. A new plugin or a marketing tag added for a campaign can undo the audit.
Our guide to tracking pixels and HIPAA covers safer measurement, and OB-GYN advertising explains how to run ads without pixels on these pages.
This is general information, not legal advice. Confirm how it applies to your practice with a qualified advisor.
How Medfy rebuilds an OB-GYN website
Whoever builds your site, these drive the cost and effort of a rebuild: the number of service pages and clinician profiles, writing and clinical review of content, form and portal integrations that need a BAA, ongoing edits as clinicians and hospitals change, and whether hosting and security are included. Red flags when you compare options:
- A builder that adds the Meta pixel or Google Analytics "by default" on every page.
- Forms that email submissions in plain text or come from a vendor without a BAA.
- No answer to "who owns the domain and the content if we leave?"
- Stock photos of patients, or AI-written clinical content no clinician reviewed.
Our guide to OB-GYN marketing agencies has the full vetting checklist.
Medfy's $349/month base plan includes the website, rebuilt and hosted on your own domain: fast, with a page per service, structured data and HIPAA-compliant forms, plus 500 AI credits a month for edits you ask for in plain English, such as "add Dr. Patel to the Lakeview Hospital delivery page". Form submissions go into Medfy's patient CRM and inbox, and patient information is stored in separate, encrypted HIPAA databases in the US or Canada. Medfy signs a BAA with your practice before any patient data flows. First-party analytics count calls, forms, bookings, directions and visits from AI assistants, and ad platforms never receive patient data.
The plan also includes weekly SEO articles drafted from MedlinePlus and PubMed, which you approve before they publish, and weekly checks of whether AI assistants name your practice. See pricing for the details.
You don't have to commit to see it. Start with a free audit of your current site, which scores your website, SEO, local listing, AI visibility, social and ads and flags privacy risks such as pixels on patient forms, then see a free preview of your rebuilt website before paying anything. For the bigger picture, see our OB-GYN marketing guide.
Frequently asked questions
What should an OB-GYN website include?
At minimum: whether each clinician is accepting new patients, the insurance you take, every hospital where you deliver, how on-call coverage works, a page for each service from prenatal care to IUDs to menopause, clinician profiles, locations with hours and an after-hours number, and HIPAA-compliant forms. Clinical explanations should come from ACOG and MedlinePlus and be reviewed by one of your clinicians before they go live.
Should an OB-GYN website use Google Analytics?
Only with care, and not on sensitive pages. Google says it doesn't sign a BAA for Google Analytics and that HIPAA-regulated entities shouldn't tag authenticated pages or pages tied to health care services. For an OB-GYN site, that rules out forms, portals, appointment requests and most service pages. First-party analytics designed for health sites is the simpler way to count calls, forms and bookings.
How do we describe on-call and delivery coverage online?
Plainly and specifically. Name each hospital where your clinicians deliver, explain how many clinicians share call, and say whether patients meet each of them during prenatal care. Tell patients who answers after hours and when to go straight to labor and delivery or call 911. Avoid promising that a specific clinician will attend the birth unless your practice can commit to it.