Med spa website design: treatment pages, pricing and provider trust

What clients check before booking a consult

Clients arrive from a search for one treatment and look for four things on the page they land on:

1. Who performs it, with name, license type and supervision. California's medical spa fact sheet (opens in a new tab) tells consumers to check exactly this, and to ask where the supervising doctor is.
2. Price, or at least a starting price and the unit.
3. Results and recovery, shown with real, consented photos and plain downtime information.
4. How to start, a consult form or booking button visible without scrolling far.

What good looks like

• One treatment per page, reachable in two taps from the homepage on a phone.
• A provider block on every treatment page.
• Prices or ranges with the unit stated.
• Photos with consent on file and a typical-results note.
• A consult form that collects only what the first conversation needs.
• Fast loading on a phone, with the consult button and phone number easy to tap.

If you're not sure how your current site measures up, score your med spa website with Medfy's free audit, then see a free preview of your rebuilt website. For the general principles across specialties, see medical website design.

A page per treatment, mapped to demand

Build pages in order of how many people search for each treatment near them:

Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026.

Each treatment page should cover what it treats, who is a good candidate, number of sessions, downtime, risks, price, the provider, photos and a consult button. Laser hair removal earns the most depth; our guide to laser hair removal pages covers seasonality and the FDA's wording on "permanent reduction."

Device names need care. Names like CoolSculpting and Morpheus8 are manufacturers' brand names: use them only for the genuine device you own, follow the brand's spelling, don't imply the manufacturer endorses you, and ask your rep for their marketing guidelines. Keep claims inside the manufacturer's own wording. CoolSculpting's site, for example, describes it as FDA-cleared for visible fat bulges in listed areas and says it is not a treatment for weight loss (opens in a new tab).

Evaluation checklist for a designer or platform

• Can you add a new treatment page yourself, the same day?
• Does every page carry structured data and its own title and description?
• Are forms encrypted and kept out of reach of ad pixels?
• Do you own the domain and can you take the content with you?
• Is there a monthly report of calls, forms and booking clicks by page?

Providers, supervision and credentials

Who may perform each treatment depends on your state, and your website should match the law in your state. AmSpa's state law library (opens in a new tab) covers who can own, inject and supervise, and who can perform laser hair removal, laser resurfacing and IPL. Two examples:

• California: injections and lasers must be performed by a physician, or a registered nurse or physician assistant under a physician's supervision, per the state's fact sheet.
• Texas: TDLR (opens in a new tab) regulates laser hair removal, while injections and laser-assisted skin treatments require a physician's order and delegation.

On the site, that means:

• a provider page for each clinician with license type, training and the treatments they perform;
• the medical director named, with their specialty;
• each treatment page listing who performs it, using job titles that match their licenses;
• no "aesthetician" or "technician" shown performing a treatment their license doesn't cover.

This is general information, not legal advice. Confirm how it applies to your practice with a qualified advisor.

Pricing, packages and membership pages

Price research is real demand: "botox cost" alone gets 12,100 searches a month in the US (same Keyword Planner source). Publishing prices filters out poor fits before they reach your front desk.

• Show a starting price or range and the unit: per unit, per area, per syringe or per session.
• Explain what moves the price (area size, number of sessions, product used).
• Put package terms on the page: sessions included, expiry, and what happens to unused sessions.
• Give memberships their own page with monthly fee, what's included, how billing renews and how to cancel. Our guide to membership pages covers renewal rules.

Cost drivers for the site itself

The main drivers are the number of treatment and provider pages, custom photography and copywriting, integration with your booking platform, multilingual content, and who maintains the site after launch. Ongoing edits matter most for a med spa, because prices, offers and treatments change monthly.

Galleries and reviews with proper consent

If HIPAA applies to your practice, using a client's photos, video or testimonial in marketing generally needs a written authorization under 45 CFR 164.508 (opens in a new tab). It must describe the information, who may use it, the purpose, an expiration date or event, and carry the client's signature and date, plus a statement of the right to revoke. Full-face photographs are one of the 18 identifiers listed in 45 CFR 164.514 (opens in a new tab), so a cropped face can still identify someone.

HIPAA covers your spa if you transmit health information electronically for standard transactions such as claims, as CMS explains (opens in a new tab). If it doesn't, get the same written consent anyway. The FTC says using health information in advertising without affirmative express consent (opens in a new tab) may be unfair, and Washington's My Health My Data Act (opens in a new tab) covers health data outside HIPAA. Ask counsel which state laws on using a person's image apply where you practice.

Then make the gallery honest:

• Same lighting, angle and expression in before and after shots; no retouching.
• A note on typical results next to the photos. The FTC's health products guidance (opens in a new tab) says "results not typical" isn't enough.
• Reviews shown as written. The FTC's reviews rule (opens in a new tab) bans fake reviews and suppressing negative ones.

Consult requests, forms and booking links

Your site should hand clients to your existing booking platform and collect consult requests securely:

• Booking link: a clear button to the booking tool you already use, on every treatment page.
• Consult form: name, contact details, treatment of interest and a short message. Keep detailed health history for intake. Our med spa intake forms guide covers what belongs there.
• Security: encrypted forms, stored separately from marketing data, with no ad pixels on the page. The FTC and HHS have warned that tracking tools (opens in a new tab) can pass sensitive data to third parties, and HHS's tracking-technology guidance (opens in a new tab) says pages where people request appointments can involve protected health information. A federal court vacated part of that guidance in June 2024; HHS says it is evaluating next steps. See HIPAA-compliant consult forms for setup.

Red flags

• A designer who wants to own your domain or won't hand over logins.
• Stock before-and-after photos, or photos borrowed from a manufacturer, presented as your results.
• Consult forms that email full submissions to a shared inbox.
• Meta or Google pixels installed site-wide "for retargeting," including on forms.
• A homepage slider where treatment pages should be.

Rebuild or redesign: cost and where Medfy fits

Redesign when the structure is sound and the look is dated. Rebuild when treatments share one page, you can't edit prices yourself, or forms aren't secure.

Medfy rebuilds your current site so you can see it before paying: start with the free audit, then see a free preview of your rebuilt website. On the $349/month base plan, your site is rebuilt and hosted on your own domain, fast, with a page per service, structured data and HIPAA-compliant forms, plus 500 AI credits a month for edits asked for in plain English. Form submissions are stored in separate, encrypted HIPAA databases, and Medfy signs a BAA with your practice. Medfy isn't booking software; its analytics count clicks to your own booking tool alongside calls and forms. See Medfy pricing, or read the med spa marketing hub for the wider plan.

Frequently asked questions

What should a med spa website include?

A page for each treatment you sell, each naming who performs it and their license, a starting price or range, typical results and downtime, and consented before-and-after photos. Add a provider page with the medical director, a membership or package page, reviews, a secure consult request form and a clear link to your booking tool. Keep the homepage short and route visitors to treatment pages.

Should a med spa list prices online?

Usually, yes. People search 'botox cost' 12,100 times a month in the US (Google Ads Keyword Planner data via DataForSEO, US, 12-month average to Sep 2026), so price is part of how they choose. Show a starting price or range and the unit, such as per unit, per area or per session, and explain what changes the price. A consult can still set the final number.

How much does a med spa website cost?

It depends on how many treatment pages you need, whether photography and copy are included, and who hosts and updates the site. We know of no reliable public benchmark for agency builds. Medfy's base plan is $349 a month, billed monthly, and includes rebuilding and hosting your site on your own domain, with a free preview before you subscribe.